Designed with Purpose
At Pichwai, we believe jewellery is more than adornment;
it’s art, emotion, and expression. Founded in 2022 by Rajvi & Rajvi,
childhood friends turned business partners, Pichwai was born out of a shared
love for creativity, design, and tradition. Inspired by the ancient Indian art
of Pichwai that narrates stories of Lord Krishna, our brand transforms this
timeless artistry into modern-day elegance. We aim to offer jewellery that’s
rooted in culture yet effortlessly contemporary, where every piece tells a
story of grace, craftsmanship, and individuality.
Discover Your Precious Design
Our collection brings together anti-tarnish jewellery,
handmade designs, and brass creations, all crafted with precision, passion, and
care. We believe in making affordable luxury accessible, so everyone can enjoy
the confidence and beauty that comes from wearing high-quality, thoughtfully
designed jewellery. Whether you prefer heritage-inspired pieces or sleek,
modern styles, Pichwai offers something for every personality and occasion.
Crafting Culture Into Timeless Jewelry
From a small homegrown venture to a growing jewellery brand,
our journey has always been about authentic craftsmanship and heartfelt
connections. At Pichwai, we run on low margins to ensure premium quality at
honest prices, because we believe luxury should be inclusive. Our mission is to
celebrate Indian artistry, empower self-expression, and bring a touch of
sparkle to every story. Each creation is more than just jewellery; it’s a
reflection of our roots, our friendship, and our belief that tradition and trend
can coexist beautifully. ✨
Our TEAM
JESSICA
PRODUCT DESIGNER
AMERON
MARKETING MANAGER
MEMPHIS
RETAIL MANAGER
TRYSTA
GOLD SMITH
AMERON
MARKETING MANAGER