Who We Are

Designed with Purpose

At Pichwai, we blend the timeless beauty of Pichwai with contemporary jewelry design. Each piece is thoughtfully handcrafted, honoring cultural roots while offering a modern touch for today’s wearer. Our collections reflect devotion, elegance, and individuality — perfect for meaningful gifting or personal adornment.


Founded with a passion for tradition and storytelling, we aim to make heritage wearable. From intricate earrings to graceful bracelets, every design carries emotion, craftsmanship, and soul. Join us in celebrating culture through jewelry that speaks beyond trends.

PRECISION IN EVERY INCH

Discover Your Precious Design

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Our Mission

Crafting Culture Into Timeless Jewelry

At Pichwai, our mission is to transform the essence of Pichwai art into meaningful jewelry that reflects both heritage and modern elegance. Each piece is more than just an accessory — it's a tribute to centuries-old traditions, reimagined for today's discerning individual. We believe in preserving culture by making it part of your everyday expression.

Our handcrafted designs are rooted in authenticity, inspired by the beauty of devotion, and shaped by skilled artisans. With every creation, we aim to spark connection, evoke emotion, and celebrate the richness of Indian artistry carrying forward stories that deserve to be worn and remembered.

Our TEAM

JESSICA

PRODUCT DESIGNER

AMERON

MARKETING MANAGER

MEMPHIS

RETAIL MANAGER

TRYSTA

GOLD SMITH

AMERON

MARKETING MANAGER