Hi, we’re Rajvi & Rajvi — school friends turned business partners, connected by our shared love for creativity, design, and tradition. What began as a childhood friendship has blossomed into Pichwai, a jewellery brand that celebrates artistry, culture, and individuality.

The name “Pichwai” is inspired by the traditional Indian art that tells stories from Hindu mythology, especially the life of Lord Krishna. Just like this art form, our handmade and customized jewellery is crafted with care, detail, and a passion for storytelling, weaving together timeless heritage and modern elegance.

At Pichwai, we believe jewellery should reflect both tradition and contemporary style. Our collection brings together heritage-inspired handmade designs with anti-tarnish modern pieces, offering something unique for every taste. From intricate, culturally rooted creations to sleek, modern accessories, each piece is thoughtfully designed to celebrate individuality, craftsmanship, and the beauty of everyday adornment.
For us, Pichwai is more than just a brand; it’s a reflection of who we are: two creatives inspired by our roots, driven by design, and united by friendship. Every creation is a tribute to our culture, made with love, intention, and a touch of sparkle.